Once upon a time, your brand was born...

I come from the world of advertising and PR, where language is a vital piece of a good marketing mix. All messaging, from brand positioning to online content, must have a voice that is consistent with your business.

And if you underestimate the power of words: keep walking, just do it and enjoy.

What three brands come to mind?

Myself, I like to look at brands as characters - some are serious, some are fun, some are quiet, some are loud, but they all have a unique identity and a personality.

How does your brand sound like?